Advertising & Marketing Blog

Rakuten, a major Japanese online shopping mall operator, has been on a buying spree of other smaller internet companies focused on eCommerce retailing. In a recent article, found here, the company announced the second major acquisition after its announcement to purchase buy.com in the U.S. Rakuten owns and operates a diverse set of companies, from [...]

[Read more →]

I recently received a google alert for a recent industry award from Ad-Tech for a very successful campaign they ran for Cabela’s, the major sporting goods retailer, which utilized paid search marketing to drive consumers in-store with a printable coupon. The results were great, and very consistent with what we’ve seen with our national retail [...]

[Read more →]

Check out the short video recap of the most recent affiliate summit marketing conference in NYC. It was a big show (the show seems to be growing every year), which is amazing considering other shows/conferences are losing steam in the down economy. Enjoy!

[Read more →]

It was only a matter of time before Yahoo! got in the coupon game. As the world’s largest consumer destination site for content, they have everything under the sun. I remember them having a presence in consumer discounts / coupons going back a while but I remember those offers being limited to online shopping and [...]

[Read more →]

I recently came across a fairly new coupon site called CouponChief.com. There were several things that impressed me with the site, which I’ll try to touch on in a bit more detail. -Layout -Look/feel -Navigation -Feedback Loop -Sharing/Tags -Offer Referral Program In general, I felt that the site had a very clean look to it. [...]

[Read more →]

A very interesting article showing how as coupon usage is on the rise, the fraud associated with coupons is also on the rise. The interesting part of this article is that consumers are getting desperate enough to try new fraud techniques to “steal” from brands offering the coupons and the retailers. Check out the article [...]

[Read more →]

A recent article by Promo Magazine discussed how grocery coupons for coupons.com have been on fire so far this year, with the number of coupons printed by consumers so far this year surpassing the entire number for 2008. Lots of focus has been devoted to internet coupons, coupon fraud, paper versus mobile coupons etc. The [...]

[Read more →]

I was recently in Toronto for a search marketing conference at SMX Search Analytics and had the opportunity to sit on a panel with several search marketing experts. The conversation was very interesting and focused around how you maximize the effectiveness of paid search. One panelist suggested a great idea that had to do with [...]

[Read more →]

In a recent article I read on Advertising Age, which you can click to here, it was shown that consumers are using coupons at an extraordinary rate. The article stated that, behind jobs, coupons were the second most popular search on the internet. Coupon sites had 28 million unique visitors in February, up 41% from [...]

[Read more →]

Unless you’ve been living under a rock, you know that the economy and U.S. consumer is hurting. In the past 3 months, retailers, restaurants, and any other marketer under the sun has jumped on the coupon band wagon because they know that deal-hungry consumers will likely only shop if they have a coupon. In order [...]

[Read more →]