Advertising & Marketing Blog

A lot of recent press has been focused on mobile coupons of all shapes and forms. Coupons via SMS with promo codes or via bar codes, like for Starbucks and Target written up here, are just some of the ways marketers are delivering coupons to the users phone. I’ll try to break down mobile coupons [...]

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In a recent article in the Wall Street Journal, full story by clicking here, it looks like many major restaurant chains are developing mobile apps that will piggy-back on the location based capabilities of newest generation smartphones, like the iPhone and google Android phone. The GPS capabilities will allow restaurants to target offers to customers [...]

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In a recent article by Chain Store Age, Target announced that they are rolling out a mobile coupon initiative chain-wide, which will involve the ability for their stores/registers to scan bar codes off of customers’ mobile phones. This is a hugely significant evolution in digital marketing for two specific reasons. First, the President of Target.com, [...]

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In a recent study by BIGresearch, mobile marketing is expected to exceed $2 billion in 2010. The issues remaining around Mobile is simply that it doesn’t have a critical mass of users/consumers yet, although the growth in mobile users, especially smart phones, is growing at double digit rates. The demographics are also in question, since [...]

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In a recent article by MediaPost, Nielsen is predicting that by 2011, most cell phone users will be using a smart phone rather than a “regular” phone with less functionality and capabilities. The implications for this are huge for marketing and commerce. Smart Phones have way more functionality and can enable everything from mobile “apps” [...]

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Just to continue the thoughts from the previous blog, that can befound here. .. A lot of brand marketers are still dabbling with the internet and are not quite sure whether spending big dollars on the internet the way they do with print/tv/radio will drive the results they need, typically as measured for retailers by [...]

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Great recent article describing the mechanism by which media dollars are starting to shift towards digital media during the current recession. There are several reasons for this described in the complete article you can find by clicking here. I’ll try to summarize my own key findings and points to shed some light on this phenomenon. [...]

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I saw a cool article on Venture Beat that discussed how Twitter is developing some new enterprise tools for businesses and larger companies who are asking them for different and more advanced features. I found this pretty interesting although very predictable. The most surprising aspect of this announcement is still no discussion on how they [...]

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Mobile marketing is becoming more and more popular. Another recent article on the subject focused on how brands need to think about mobile marketing as an extension of their email marketing efforts, using the same hooks and perks to entice consumers to opt-in and provide their mobile phone numbers much like they do with their [...]

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In a recent blog posting at barcode.com, which you can check out here, they talked about an interesting new iPhone app from Cardstar, which allows consumers to store all their loyalty cards etc. on their iPhone and access them as needed when shopping at a retailer. I love the idea but know that there are [...]

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