Advertising & Marketing Blog

In a recent article by Chain Store Age, Target announced that they are rolling out a mobile coupon initiative chain-wide, which will involve the ability for their stores/registers to scan bar codes off of customers’ mobile phones. This is a hugely significant evolution in digital marketing for two specific reasons. First, the President of Target.com, [...]

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In a recent article by MediaPost, consumers have reported that they would prefer not to receive gift cards this holiday season on the whole. What I mean is that gift card popularity is on the downward swing. Consumers would simply prefer to receive other types of gifts in lieu of gift cards; only 15% of [...]

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One of my co-workers at RevTrax sent me this news story about Sears and how they’ve announced a marketing program that will give customers a Christmas-style savings now (in August) for purchases they make with their special stored value card online or in-store at Sears or Kmart. Sears is saying that they want to address [...]

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I recently came across a blog post from Fred Wilson over at Union Square Ventures, found here, talking about the fact that online advertising actually underestimates the ROI of the campaign because there is almost always a positive, but unmeasurable, impact of online advertising on off-line sales. Fred is curious if there is a company [...]

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I’ve been noticing recently that there are a lot of TV ads focused on retail shopping. At this time of year, I’m not surprised to see all the major retailers advertising tons of promotions to last-minute shoppers. What I was surprised to see was the predominance of TV advertising focused on gift cards. At first [...]

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To read the first two parts of this article click here for part 1, and here for part 2… Two places – prepaid debit cards and remittance products. For those of you who aren’t in the industry, remittances are payments sent home by immigrant workers. According to the Inter-American Development Bank (IDB), in 2003 Latin [...]

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Congrats to Seth Sarelson, my Co-Founder at OnCard Marketing. One of his pieces, titled Missing the Mark: Loyalty and the Unbanked, was published today by CRM Buyer publication. Congrats Seth! To read the complete article on CRM Buyer, click here

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To read part 1 of this article click here… I spotted the card on the shelf near the cash register and asked the teenage cashier to activate my card and load on $50, which I paid in cash. I paid the $9.95 activation fee and left the store ($40 remaining). I used that card for [...]

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By Seth Sarelson Seth Sarelson is Chief Operating Officer & Co-Founder of OnCard Marketing, a loyalty marketing solutions provider. The company recently launched the iBakeSale fundraising rewards program. Previously, Seth held management roles for Citigroup, one of the world’s largest credit card issuers, where he helped run the company’s Global Commercial Cards business in brand [...]

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