Advertising & Marketing Blog

In a recent report by Multichannel Merchant, research shows that online research, including both computer and mobile phone based, continues to influence offline purchases. Research analysts like Forrester Research believe that up to 54% of in-store purchases will be influenced by online research by 2014. At RevTrax, we believe that that number is actually higher [...]

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In a recent news article on Drug Store News, Walgreens announced several new mobile marketing and communications options for pharmacy customers. The majority of the news focuses around mobile text messaging reminders for customers who need to refill their prescriptions. It’s the mobile version of email and I’m sure will be useful to customers in [...]

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In a recent article published on iMedia Connection, RevTrax co-founders Seth Sarelson and Jonathan Treiber write about how retail and restaurant chains can use paid search marketing to facilitate the viral marketing of coupons on the internet that will drive foot traffic offline into the stores. Combining social media, email marketing and a well-executed search [...]

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This post should wrap up my series on CPA Advertising 101. In this post, I hope to explain what types of media might be more “right” than others for CPA advertising. If you are interested in catching this series from the beginning, please click on some of the links below. The posts are not in [...]

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This is post #5 in a series that focuses on various components of CPA (cost-per-action) advertising, such as what it is, how it’s measured, examples etc. This post will focus on several mini case-studies or examples to show you CPA advertising in real life. If you’ve missed the previous posts, you can click to them [...]

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This is the fourth post in the series to help explain the basics of CPA, or pay-for-performance marketing. If you’ve missed the first three posts, you can check them out by clicking the links below: 1) What is CPA advertising? 2) How is CPA advertising measured? 3) Pay-per-sale versus Pay-per-lead This post will aim to [...]

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If you missed the first two posts in this series on CPA advertising 101, you can check them out first by going to the posts via links below: What is CPA Advertising How is CPA advertising Measured? Before we jump into what characteristics make up CPA advertising, we need to have a brief discussion on [...]

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We’ve been discussing changing our corporate name, OnCard Marketing, for a while now. The decision didn’t happen overnight but happened more gradually as our business model moved away from tracking advertising on credit cards. The decision gained speed over the last couple months as I started having more and more conversations with potential customers who [...]

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I was recently notified that posting comments to my posts wasn’t working properly. I checked into it with WordPress and found out that it is a well-documented issue dating back months. I messed around with the options in wordpress and it looks like it is finally working again. In case any of you have tried [...]

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We’re able to accomplish a ton of things on a limited budget and are close to launching our first branded consumer rewards program. More to come on that later. While it’s been a great experience so far, there have been plenty of frustrations with the bootstrapping process. For many entrepreneurs, bootstrapping can be a mixed-bag. [...]

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