Advertising & Marketing Blog

Just came across this article on an internet marketing blog. The author makes a good point about online advertising getting credit for driving in-store sales at retailers, given that to date, most of the online advertising out there cannot be tracked in-store and hence does not get sales credit from the rest of the organization. [...]

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This is a rather contentious question that people in the online advertising industry ask every once in a while. The issue is quite simple. Ad networks are supposed to be impartial and unbiased and should treat every advertiser and publisher as independent partners. The network is supposed to provide the marketplace / platform / technology [...]

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So I’ve been giving a lot of thought to performance-based marketing. Obviously, I’m a big fan and think that pure CPM advertising based on eyeballs or impressions is going the way of the dinosaur. The problem I’ve been having is that I’m not sure that a pure pay-for-performance model is completely fair to the marketers. [...]

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I recently came across a blog post from Fred Wilson over at Union Square Ventures, found here, talking about the fact that online advertising actually underestimates the ROI of the campaign because there is almost always a positive, but unmeasurable, impact of online advertising on off-line sales. Fred is curious if there is a company [...]

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So I discussed in several previous posts my thoughts (and questions) regarding traditional media and the need for them to change their model to charge advertisers when the advertising works, however it may be defined. The question is how would this work and would the traditional media guys go for it? Answer: probably not, at [...]

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On February 23rd, the OnCard team is heading out to Las Vegas for the annual Affiliate Summit conference from February 23-26. Each year, affiliate marketing professionals, e-commerce retailers, and online affiliate networks head out there for three days of education on latest trends, best practices and general business networking. It’s a great opportunity to meet [...]

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When people think of advertising, they don’t always think about the concept of risk. Advertising is risky, plain and simple. Advertisers traditionally spend lots of dough up-front and wait to see the results. The pay-per-eyeballs advertising model has been around since the dawn of advertising and is the riskiest and least measurable by far. As [...]

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In a recent report by comScore and The Kelsey Group, online surveys and consumer ratings of hotels, restaurants and other services have been identified as having a significant impact on the likelihood a consumer will make a purchase. Online, consumers share reviews of services and products readily with one another. These informal reviews serve as [...]

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I was searching on google for any type of news on rewards programs and came across a great article on EcommWire.com. It talks about Shopping Bag, which is a new software application by iBakeSale.com that gives members the ability to collect their cash-back rewards by going directly to any participating merchant’s website. Here’s headline quote [...]

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In a recent report by E-Consultancy, affiliate marketing techniques have witnessed dramatic growth recently, with 78% of brands surveyed reporting that they will increase their investment in affiliate marketing over the next 2 years. This is incredible, even for an industry that has been growing dramatically since it’s inception over 10 years ago. The CEO [...]

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