Advertising & Marketing Blog

In a recent article published on iMedia Connection, RevTrax co-founders Seth Sarelson and Jonathan Treiber write about how retail and restaurant chains can use paid search marketing to facilitate the viral marketing of coupons on the internet that will drive foot traffic offline into the stores. Combining social media, email marketing and a well-executed search [...]

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Google recently announced a deal with TiVo to use their anonymous user data from shows people watch via DVR and incorporate it via Google ad measurement system. The terms and details of the deal have not been disclosed but I wonder if Google is matching up IP addresses via TiVo and a user’s computer/internet connection [...]

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Google recently released a study showing that online search queries for coupons is up 30% over last year. That may not come as a surprise; however, that increase is over and above a record number in the history of online coupons. 2008 was supposedly the biggest year ever for online coupons, so the significant increase [...]

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Just to continue the thoughts from the previous blog, that can befound here. .. A lot of brand marketers are still dabbling with the internet and are not quite sure whether spending big dollars on the internet the way they do with print/tv/radio will drive the results they need, typically as measured for retailers by [...]

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Great recent article describing the mechanism by which media dollars are starting to shift towards digital media during the current recession. There are several reasons for this described in the complete article you can find by clicking here. I’ll try to summarize my own key findings and points to shed some light on this phenomenon. [...]

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I recently received a google alert for a recent industry award from Ad-Tech for a very successful campaign they ran for Cabela’s, the major sporting goods retailer, which utilized paid search marketing to drive consumers in-store with a printable coupon. The results were great, and very consistent with what we’ve seen with our national retail [...]

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A friend of mine was recently written up in the NYT business section for some of the interesting work he’s doing on applying “wall-street” analytics to digital advertising. Darren Herman, president of Varick Media Management, is looking at advertising on the web much like financial traders look at investing money in untapped opportunities. It’s definitely [...]

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I was recently sent a very interesting article on Internet Retailer showcasing how Performics, a top-rated search agency, executed a successful campaign for Cabela’s sporting goods. They ran an in-store coupon online with google search marketing and tracked the overall impact on in-store sales. The result was phenomenal, albeit without key-word level tracking to know [...]

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“There was a 140% growth rate in online coupon use over 2007’s previous high.” -eMarketer, March 12, 2009 Coupon sites are the second most popular site (at 25% to 37%) after search engines among types of shopping sites users found very important in the past three months. -comScore “State of the US Online Retail Economy” [...]

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I was recently in Toronto for a search marketing conference at SMX Search Analytics and had the opportunity to sit on a panel with several search marketing experts. The conversation was very interesting and focused around how you maximize the effectiveness of paid search. One panelist suggested a great idea that had to do with [...]

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