Advertising & Marketing Blog

Affiliate Summit is a conference for the marketers in the performance-based advertising industry and typically happens twice or three times a year. Not sure if you remember, but we went out to the first one in Las Vegas in February and had an extremely productive trip. On August 10th, we’re heading up to Boston for [...]

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In a recent report by comScore and The Kelsey Group, online surveys and consumer ratings of hotels, restaurants and other services have been identified as having a significant impact on the likelihood a consumer will make a purchase. Online, consumers share reviews of services and products readily with one another. These informal reviews serve as [...]

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I recently read an interesting article about the correlation between consumer loyalty and eco-friendly brands. I think we all can agree that the ‘Green Movement’ is gaining popularity and changing the way we view consumer goods and Corporate America. While I personally believe in supporting the environment, I haven’t yet changed my consumption behavior to [...]

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Somebody recently asked me why an organization would opt for its own credit card. There are a few rewards programs out there that have done deals with large banks for their own co-branded cards. Many of you are familiar with co-branded cards in the form of a Visa or MasterCard for a favorite sports team, [...]

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I was recently approached by Compare Rewards, a well-known blog that focuses on rewards programs and the shopping rewards industry, to see if I would be interested in participating in a blog interview about iBakeSale, how it started, and how it is different from the multitude of other rewards programs on the market. If you’re [...]

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I recently saw an announcement that 1-800 Flowers was launching a new marketing strategy on Facebook to capitalize on the social networking phenomenon. I’m not 100% sure of everything the application does, but the major focus is on rewarding Facebook users for referring friends to the 1-800 Flowers website. The application also rewards their best [...]

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This has to be the coolest made-up word I’ve ever heard. I stumbled across it on Wallet Mouth blog in a recent blog post. Wallet Mouth defines Wugging as follows: Wugging, or web-use giving, lets you raise money for do-gooder groups by shopping online and using search engines. Sound familiar? Sounds a lot like iBakeSale, [...]

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I recently read an article on The Wise Marketer from Information Resources, Inc. that mentioned low income shoppers as providing a future growth opportunity if retailers could capture loyalty from that segment in the right way. I’m having trouble with this concept. Here’s my take… I think that existing retailers for the most part all [...]

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My co-founder at OnCard Marketing, Seth Sarelson, was recently quoted in an Adweek article by Joan Voight titled ‘Total Rewards’ Pays Off for Harrah’s. The article, found here, describes Harrah’s new membership rewards program with special focus on what industry experts have to say about the program. Great job Seth!

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John Todor of The Whetstone Edge recently wrote a book called “Addicted Customers” that focused, in part, on Web 2.0 and its impact on loyalty marketing. While I did not read the whole thing cover to cover (sorry John), I was able to glean a few interesting take-aways. Web 2.0 means different things to different [...]

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